YES SIR.

Melbourne Residency Celebration

To celebrate the opening of our Melbourne Residency, we welcomed our community through the space to mark our first physical residency on Melbourne’s iconic High Street, Armadale.

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Visual Escape With Vera

Vera van Erp photographs Spring Summer '24 in Cape Town, SA.

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Sciarpa

Spotlight on this season's hero print.

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SIR. Long Lunch. Spring Summer '24

In celebration of our Spring Summer '24 collection, friends and muses of the brand joined founders, Nikki Campbell and Sophie Coote, for lunch at Berts in Newport.

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Behind the scenes. SIR. Travels.

Come behind the scenes and hear from Stylist Imaan Sayed who talks us through her favourite moment from set and her tip for finding your personal style.

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SIR. TRAVELS. SPRING SUMMER '24

Documented in the Caribbean for Spring Summer ‘24.

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Behind the scenes of Reflexión with Elly McGaw.

Elly McGaw, a New York based stylist and collaborator of SIR. styled the campaign with the concept of Reflexión front of mind.

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Holiday Gift Guide

Our edit of pieces to celebrate your loved ones this holiday season.

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SIR. Jewellery x Henson & Gold

The coming together of minds for a creative collaboration with the duo behind Rainbow Studios and Henson & Gold.

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Reflexión Vol II.

A film by Ribal Hosan. Starring Camille Rowe and Luma Grothe.

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On The Road To Reflexión

A story by Jennifer Stenglein + Ribal Hosn.

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SIR. x Frankie Tobin

Resort '24 collection, Reflexiòn, welcomes an artistic collaboration with multidisciplinary Artist, Frankie Tobin.

Reflexión in motion, by Ribal

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Resort '24 Look book

Step into a mirage, an otherworldly landscape that exists somewhere between a physical space and the unknown.

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Process with Rob Tennent

Step into Tennent’s dark room, developing visuals of Reflexión.

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Aries Reimagined

The evolution of a cult classic.

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SIR. Occasion

Dreamt up by Co-founder and Creative Director, Sophie Coote for her Bridesmaids.

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Sara’s Summer Pasta Recipe

Sara shares her go-to summer pasta recipe from her Parisian kitchen for YES SIR.

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Seen In SIR.

Shop looks from our Pre Fall '23 collection featured on our Instagram.

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SIT DOWN WITH SIR. CHARLEE FRASER

SIR. muse, Charlee Fraser shares memories of working with SIR. and what she is most looking forward to.

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Montana Cox & Xanthe Wetzler take Tokyo for YES SIR.

Friends of SIR Monty and Xanthe share their guide to Tokyo.

VISUAL ESCAPE. LA PAUSE.

SIR. muses Charlee Fraser, Danielle Littleford, Lily Van Der Meeden photographed under the Fijian sun by Nicole Bentley.

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24 HOURS IN FIJI

Come behind the scenes with our creative team as they capture our Pre Fall ‘23 collection, La Pause, under the Fijian sun.

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SIR. VIP – La Pause

To celebrate the launch of Pre Fall ‘23 – La Pause, we welcomed SIR. loyalty customers to explore the collection at our Bondi Flagship.

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POSTCARDS FROM PUGLIA

Vera Van Erp takes us to Italy for Pre Fall '23.

Summer vacation edit with Jess Pecoraro

Chase an eternal summer – escape to a warmer oasis with La Pause.

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SUITS YOU

From our design studio to your wardrobe.

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In Conversation

Sophie Coote sits down with Kara Hurry, Chief Marketing Officer at FibreTrace®, to discuss traceability in fashion.

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THE WEEKEND EDIT

Our edit of weekend wardrobe essentials.

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Sit Down With SIR. | Elly Mcgaw

We sit down with Elly as she captures her favourite looks from the collection in her New York loft apartment.

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SIT DOWN WITH SIR. | BIANCA MARCHI

Bianca shares her favourite places to visit in Brisbane for YES SIR.

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Hot SIR. Summer

Spring Summer '23 comes to life through the lens of an eternal summer.

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SIR. x Worn For Good

International Women's Day

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Visual Escape

Spring Summer ’23. Behind the scenes. Captured by our SIR. team.

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Sit Down With Tobi Fox of Arlo Communal

Arlo Communal shares their ultimate summer recipe and their secret to a great dinner party.

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SIR. CELEBRATES

A toast to 2022. SIR. celebrated the year over a long lunch curated by Jordan Toft in a private garden on Sydney harbour.

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BEHIND THE SCENES

Georgia Fowler for SIR. swim on tropical Mission beach.

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SIR. LONG LUNCH

SIR. celebrated the start of a new season with friends of the brand for a long lunch curated by Arlo Communal.

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RESORT '23 MAJORCA

Birgit, Sabina and Flor for Resort ‘23.

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BEHIND THE SCENES - RESORT '23

Beyond the lens, on set in New York for Resort '23.

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MERCE ABSTRACT PRINT

Our print of the season from the design room.

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In conversation

With FibreTrace® Co-founder, Danielle Statham.

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SIR. X JORDAN BARRETT

Jordan wears SIR.x Jordan Barrett. Photographed by Kyle May in New York.

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BEHIND THE SCENES

Mathilde on film for Pre Fall '22.

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VISUAL ESCAPE:

To Morocco for Pre Fall ‘22

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PRE FALL '22 FILM

The Pre Fall ‘22 film by Ribal Hosn and Bruna Volpi.

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PRE FALL '22 LOOKBOOK

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SIR. x Jordan Barrett Launch

Come to dinner with us as we celebrate the launch of SIR. x Jordan Barrett with friends at Babs, New York.

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BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

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Spring Summer '22 | Lizard Island

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SIR. X YYC LOOKBOOK

Seshni and Tiama for our SIR. x YYC capsule collection

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TAMSIN JOHNSON

The interior designer whose refined aesthetic and expert eye brought our Bondi Flagship to life.

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A night with SIR. x YAN YAN CHAN

A celebration of friendship and collaboration.

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SIR. x Yan Yan Chan

A film by Duc Thinh Dong

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OLIVE COOKE FOR RESORT '22

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Montana Cox’s Martini with a Twist.

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Tahnee and Linnea by Jennifer Stenglein

Tahnee Atkinson and Linnea Grondahl for Resort '22

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Behind The Scenes | Resort '22

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SIT DOWN WITH SIR. NATHAN SMITH

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Resort '22 Menswear

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SIR. New York

This week we celebrated the launch of Resort '22 in our Broome Street pop-up, with our friends and family in New York.

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The Film: Line in the sand

The Resort ‘22 film by Ribal Hosn and Bruna Volpi drafts the blueprints of a new era for SIR. This is our world, this is our space. we’re ready for anything – just don’t cross the line in the sand.

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In conversation

Lockie Cooke and Bundy Chaquebor

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PAIGE FOR PRE FALL '21

Paige Rfeiler photographed by Hanah Young in Hacienda de San Antonio, Colima, Mexico for Pre Fall ‘21.

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Yan Yan Chan X SIR. UNIFORM

Yan for SIR. Uniform. Our curation of wardrobe staples that serve as the foundation of a considered wardrobe.

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KAMILA FOR SIR. SWIM

Photographed by Sylvee Colless in Miami, Florida.

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MAYA X SIR. DENIM

Maya Stepper at home in SIR. denim. Shot by Mikkel Jensen.

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SIR. MUSES

Inspiring women in our SIR. family, photographed in our denim capsule.

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CRYSTAL BY BYRON

Crystal Russel by Byron Spencer for YES SIR.

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Sam Harris By Isaac

Samantha Harris captured by Byron Spencer for Spring Summer '21.

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SIT DOWN WITH SIR. | HAYLEY FROM SOLSTICE

Solstice Skin’s Hayley Fogarty shares her tips to give your skin some TLC this season.

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AGI AND EMILY BY ISAAC

Agi Agur and Emily Baker captured by Isaac Brown for Pre Fall ‘21.

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BEHIND THE SCENES | SATELLITE ISLAND

A private island getaway where time stops and the surrounding scenes absorb you completely. Switch off and tune into tranquility

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SIT DOWN WITH SIR. | GEORGIA FOWLER

Georgia Fowler shares her vacation essentials, favourite holiday destinations and top picks from our Spring Summer '21 collection for YES SIR.

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Gabrielle Penfold x SIR.

Artist Gabrielle Penfold talks about the custom print she created for us, as part of our sustainable capsule from Spring Summer '21.

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SIR. Men's

Wardrobe essentials for the SIR. man

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WELCOME TO OUR BEACH HOUSE

Cameron Stephens and Alannah Walton wander the coastline in nostalgic scenes of an Australian summer for a SIR. swim.

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BEHIND THE SCENES OF HOLIDAY

Rossana in Lord Howe Island for Holiday '21.

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BELLA AND YAN YAN AT RAES

Bella Thomas and Yan Yan Chan captured by Jess Ruby James in Resort '21 at Raes, Byron Bay.

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RESORT '21 ON FILM

Georgia Fowler, Agi Akur, Charlee Fraser and Bambi Northwood-Blyth captured by Stefan José for Resort '21.

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BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

SIR. muses Georgia, Agi, Charlee and Bambi for Resort ‘21 in Byron Bay.

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OLIVE AT QUALIA

Olive Cooke and Emily Yates captured at Hamilton island's Qualia.

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GABRIELLA BY YAN YAN

Gabriella Brooks captured by Yan Yan Chan in the Byron Bay hinterland for Resort '21.

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SIR. sweats, for men.

Our first foray into menswear has arrived – SIR. sweats.

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PREFACE '20 with OLIVE COOKE

Captured by Emily Yates for Preface '20 in the Byron Bay hinterland.

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VISUAL ESCAPE BY BRYDIE MACK

Escape to the Italian and French seaside through film by Byrdie Mack.

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PREFACE '20 with BELEN HOSTALET

SIR. muse Belen Hostalet captured in Saint Tropez for Preface '20.

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Behind the scenes of Preface '20

Jo and Jena in the Southern highlands for Preface '20.

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OLIVE BY EMILY

Emily Yates captures Olive Cooke in SIR. sweats, with a side of tennis.

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SIT DOWN WITH SIR | Maya + Mikkel

We spoke to SIR. Muse Maya Stepper and her boyfriend Mikkel Jensen about how they met, and their favourite meal to cook together.

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SIT DOWN WITH SIR. | BELEN

We sat down with SIR. Muse Belen to discuss inspirations and the best advice she’s ever received.

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BELLA BY YAN YAN CHAN

SIR. muse Bella Thomas shot at twilight by Yan Yan Chan.

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Jo and Jena for Preface ‘20

Brydie Mack captures the inimitable duo for YES SIR.

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SIR DOWN WITH SIR. | OLIVE

SIR. Muse Olive Cooke shares her daily rituals and a secret pesto recipe.

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SIT DOWN WITH SIR. | REBECCA

SIR. Muse Rebecca Jobson shares her favourite holiday memory and where she turns for inspiration.

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PREFACE '20

A sentiment captured by Ribal Hasn by the seaside with vistas that play homage to the breathtaking extremes of mother nature.

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SIT DOWN WITH SIR. | Roberta

Roberta Pecoraro is a trailblazer in the Australian fashion scene, and an original SIR. muse. We sat down to talk cooking and why the simple things in life are so important.

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SIT DOWN WITH SIR. | EMILY

Byron Bay based photographer Emily Yates, talks to us about motherhood and the pearls of wisdom her mother passed down to her.

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SIT DOWN WITH SIR. | SARA

Sara epitomises a true SIR girl on holiday. She shares with us her home and a delicious pasta recipe.

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SIT DOWN WITH SIR. | NADIA

The bond between mother and daughter is like nothing else. We catch up with Nadia Fairfax and her beautiful mum, Sharon.

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SIT DOWN WITH SIR. | TAHNEE

Tahnee Atkinson talks to us her new daily routine, and learning to do handstands.

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Melbourne Residency Celebration

Visual Escape With Vera

Sciarpa

SIR. Long Lunch. Spring Summer '24

Behind the scenes. SIR. Travels.

SIR. TRAVELS. SPRING SUMMER '24

SIR. Summer Sounds

Behind the scenes of Reflexión with Elly McGaw.

Holiday Gift Guide

SIR. Jewellery x Henson & Gold

Reflexión Vol II.

On The Road To Reflexión

SIR. x Frankie Tobin

Reflexión in motion, by Ribal

Resort '24 Look book

Process with Rob Tennent

Aries Reimagined

Sounds of Reflexión.

SIR. Occasion

Sara’s Summer Pasta Recipe

Seen In SIR.

SIT DOWN WITH SIR. CHARLEE FRASER

Montana Cox & Xanthe Wetzler take Tokyo for YES SIR.

VISUAL ESCAPE. LA PAUSE.

24 HOURS IN FIJI

SIR. VIP – La Pause

POSTCARDS FROM PUGLIA

Summer vacation edit with Jess Pecoraro

SUITS YOU

In Conversation

THE WEEKEND EDIT

Sit Down With SIR. | Elly Mcgaw

SIT DOWN WITH SIR. | BIANCA MARCHI

Hot SIR. Summer

SIR. x Worn For Good

Visual Escape

Montana's SIR. Summer Playlist

Sit Down With Tobi Fox of Arlo Communal

SIR. CELEBRATES

BEHIND THE SCENES

SIR. LONG LUNCH

RESORT '23 MAJORCA

BEHIND THE SCENES - RESORT '23

MERCE ABSTRACT PRINT

In conversation

SIR. X JORDAN BARRETT

BEHIND THE SCENES

VISUAL ESCAPE:

PRE FALL '22 FILM

PRE FALL '22 LOOKBOOK

SIR. x Jordan Barrett Launch

BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

Spring Summer '22 | Lizard Island

SIR. X YYC LOOKBOOK

TAMSIN JOHNSON

SIR. SUMMER PLAYLIST BY OLIVIA SULEIMON

A night with SIR. x YAN YAN CHAN

SIR. x Yan Yan Chan

OLIVE COOKE FOR RESORT '22

Montana Cox’s Martini with a Twist.

Tahnee and Linnea by Jennifer Stenglein

Behind The Scenes | Resort '22

SIT DOWN WITH SIR. NATHAN SMITH

Resort '22 Menswear

SIR. New York

The Film: Line in the sand

In conversation

PAIGE FOR PRE FALL '21

Yan Yan Chan X SIR. UNIFORM

KAMILA FOR SIR. SWIM

MAYA X SIR. DENIM

SIR. MUSES

CRYSTAL BY BYRON