YES SIR.

VISUAL ESCAPE. LA PAUSE.

VISUAL ESCAPE. LA PAUSE.

SIR. muses Charlee Fraser, Danielle Littleford, Lily Van Der Meeden photographed under the Fijian sun by Nicole Bentley.

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24 HOURS IN FIJI

24 HOURS IN FIJI

Come behind the scenes with our creative team as they capture our Pre Fall ‘23 collection, La Pause, under the Fijian sun.

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SIR. VIP – La Pause

SIR. VIP – La Pause

To celebrate the launch of Pre Fall ‘23 – La Pause, we welcomed SIR. loyalty customers to explore the collection at our Bondi Flagship.

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POSTCARDS FROM PUGLIA

POSTCARDS FROM PUGLIA

Vera Van Erp takes us to Italy for Pre Fall '23. 

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Summer vacation edit with Jess Pecoraro

Summer vacation edit with Jess Pecoraro

Chase an eternal summer – escape to a warmer oasis with La Pause.

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SUITS YOU

SUITS YOU

From our design studio to your wardrobe.

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In Conversation

In Conversation

Sophie Coote sits down with Kara Hurry, Chief Marketing Officer at FibreTrace®, to discuss traceability in fashion.

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THE WEEKEND EDIT

Our edit of weekend wardrobe essentials.

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Sit Down With SIR. | Elly Mcgaw

Sit Down With SIR. | Elly Mcgaw

We sit down with Elly as she captures her favourite looks from the collection in her New York loft apartment.

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SIT DOWN WITH SIR. | BIANCA MARCHI

SIT DOWN WITH SIR. | BIANCA MARCHI

Bianca shares her favourite places to visit in Brisbane for YES SIR. 

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Hot SIR. Summer

Hot SIR. Summer

Spring Summer '23 comes to life through the lens of an eternal summer.

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SIR. x Worn For Good

SIR. x Worn For Good

International Women's Day

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Visual Escape

Visual Escape

Spring Summer ’23. Behind the scenes. Captured by our SIR. team. 

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Montana's SIR. Summer Playlist

A playlist by Montana Cox.

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Sit Down With Tobi Fox of Arlo Communal

Sit Down With Tobi Fox of Arlo Communal

Arlo Communal shares their ultimate summer recipe and their secret to a great dinner party.

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SIR. CELEBRATES

SIR. CELEBRATES

A toast to 2022. SIR. celebrated the year over a long lunch curated by Jordan Toft in a private garden on Sydney harbour.

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BEHIND THE SCENES

BEHIND THE SCENES

Georgia Fowler for SIR. swim on tropical Mission beach.

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THE HOLIDAY GIFT GUIDE

THE HOLIDAY GIFT GUIDE

Shop our curated edit of SIR. gifts for the festive season.

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SIR. LONG LUNCH

SIR. LONG LUNCH

SIR. celebrated the start of a new season with friends of the brand for a long lunch curated by Arlo Communal.

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RESORT '23 MAJORCA

RESORT '23 MAJORCA

Birgit, Sabina and Flor for Resort ‘23.

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BEHIND THE SCENES - RESORT '23

BEHIND THE SCENES - RESORT '23

Beyond the lens, on set in New York for Resort '23.

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MERCE ABSTRACT PRINT

MERCE ABSTRACT PRINT

Our print of the season from the design room.

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In conversation

In conversation

With FibreTrace® Co-founder, Danielle Statham.

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SIR. X JORDAN BARRETT

SIR. X JORDAN BARRETT

Jordan wears SIR.x Jordan Barrett. Photographed by Kyle May in New York.

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BEHIND THE SCENES

BEHIND THE SCENES

Mathilde on film for Pre Fall '22.

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VISUAL ESCAPE:

VISUAL ESCAPE:

To Morocco for Pre Fall ‘22

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PRE FALL '22 FILM

The Pre Fall ‘22 film by Ribal Hosn and Bruna Volpi.

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PRE FALL '22 LOOKBOOK

PRE FALL '22 LOOKBOOK

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SIR. x Jordan Barrett Launch

SIR. x Jordan Barrett Launch

Come to dinner with us as we celebrate the launch of SIR. x Jordan Barrett with friends at Babs, New York.

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BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

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Spring Summer '22 | Lizard Island

Spring Summer '22 | Lizard Island

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SIR. X YYC LOOKBOOK

SIR. X YYC LOOKBOOK

Seshni and Tiama for our SIR. x YYC capsule collection

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TAMSIN JOHNSON

TAMSIN JOHNSON

The interior designer whose refined aesthetic and expert eye brought our Bondi Flagship to life.

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SIR. SUMMER PLAYLIST BY OLIVIA SULEIMON

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A night with SIR. x YAN YAN CHAN

A night with SIR. x YAN YAN CHAN

A celebration of friendship and collaboration.

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SIR. x Yan Yan Chan

A film by Duc Thinh Dong

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OLIVE COOKE FOR RESORT '22

OLIVE COOKE FOR RESORT '22

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Montana Cox’s Martini with a Twist.

Montana Cox’s Martini with a Twist.

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Tahnee and Linnea by Jennifer Stenglein

Tahnee and Linnea by Jennifer Stenglein

Tahnee Atkinson and Linnea Grondahl for Resort '22

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Behind The Scenes | Resort '22

Behind The Scenes | Resort '22

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SIT DOWN WITH SIR. NATHAN SMITH

SIT DOWN WITH SIR. NATHAN SMITH

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Resort '22 Menswear

Resort '22 Menswear

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SIR. New York

SIR. New York

This week we celebrated the launch of Resort '22 in our Broome Street pop-up, with our friends and family in New York.

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The Film: Line in the sand

The Resort ‘22 film by Ribal Hosn and Bruna Volpi drafts the blueprints of a new era for SIR. This is our world, this is our space. we’re ready for anything – just don’t cross the line in the sand.

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In conversation

In conversation

Lockie Cooke and Bundy Chaquebor

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PAIGE FOR PRE FALL '21

PAIGE FOR PRE FALL '21

Paige Rfeiler photographed by Hanah Young in Hacienda de San Antonio, Colima, Mexico for Pre Fall ‘21.

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Yan Yan Chan X SIR. UNIFORM

Yan Yan Chan X SIR. UNIFORM

Yan for SIR. Uniform. Our curation of wardrobe staples that serve as the foundation of a considered wardrobe.

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KAMILA FOR SIR. SWIM

KAMILA FOR SIR. SWIM

Photographed by Sylvee Colless in Miami, Florida.

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MAYA X SIR. DENIM

MAYA X SIR. DENIM

Maya Stepper at home in SIR. denim. Shot by Mikkel Jensen.

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SIR. MUSES

SIR. MUSES

Inspiring women in our SIR. family, photographed in our denim capsule.

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CRYSTAL BY BYRON

CRYSTAL BY BYRON

Crystal Russel by Byron Spencer for YES SIR.

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Sam Harris By Isaac

Sam Harris By Isaac

Samantha Harris captured by Byron Spencer for Spring Summer '21.

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SIT DOWN WITH SIR. | HAYLEY FROM SOLSTICE

SIT DOWN WITH SIR. | HAYLEY FROM SOLSTICE

Solstice Skin’s Hayley Fogarty shares her tips to give your skin some TLC this season.

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AGI AND EMILY BY ISAAC

AGI AND EMILY BY ISAAC

Agi Agur and Emily Baker captured by Isaac Brown for Pre Fall ‘21.

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BEHIND THE SCENES | SATELLITE ISLAND

BEHIND THE SCENES | SATELLITE ISLAND

A private island getaway where time stops and the surrounding scenes absorb you completely. Switch off and tune into tranquility

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SIT DOWN WITH SIR. | GEORGIA FOWLER

SIT DOWN WITH SIR. | GEORGIA FOWLER

Georgia Fowler shares her vacation essentials, favourite holiday destinations and top picks from our Spring Summer '21 collection for YES SIR.

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Gabrielle Penfold x SIR.

Gabrielle Penfold x SIR.

Artist Gabrielle Penfold talks about the custom print she created for us, as part of our sustainable capsule from Spring Summer '21.

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SIR. Men's

SIR. Men's

Wardrobe essentials for the SIR. man

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WELCOME TO OUR BEACH HOUSE

WELCOME TO OUR BEACH HOUSE

Cameron Stephens and Alannah Walton wander the coastline in nostalgic scenes of an Australian summer for a SIR. swim.

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BEHIND THE SCENES OF HOLIDAY

BEHIND THE SCENES OF HOLIDAY

Rossana in Lord Howe Island for Holiday '21.

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BELLA AND YAN YAN AT RAES

BELLA AND YAN YAN AT RAES

Bella Thomas and Yan Yan Chan captured by Jess Ruby James in Resort '21 at Raes, Byron Bay.

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RESORT '21 ON FILM

RESORT '21 ON FILM

Georgia Fowler, Agi Akur, Charlee Fraser and Bambi Northwood-Blyth captured by Stefan José for Resort '21.

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BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

SIR. muses Georgia, Agi, Charlee and Bambi for Resort ‘21 in Byron Bay.

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OLIVE AT QUALIA

OLIVE AT QUALIA

Olive Cooke and Emily Yates captured at Hamilton island's Qualia.

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GABRIELLA BY YAN YAN

GABRIELLA BY YAN YAN

Gabriella Brooks captured by Yan Yan Chan in the Byron Bay hinterland for Resort '21.

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SIR. sweats, for men.

SIR. sweats, for men.

Our first foray into menswear has arrived – SIR. sweats.

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PREFACE '20 with OLIVE COOKE

PREFACE '20 with OLIVE COOKE

Captured by Emily Yates for Preface '20 in the Byron Bay hinterland.

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VISUAL ESCAPE BY BRYDIE MACK

VISUAL ESCAPE BY BRYDIE MACK

Escape to the Italian and French seaside through film by Byrdie Mack.

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PREFACE '20 with BELEN HOSTALET

PREFACE '20 with BELEN HOSTALET

SIR. muse Belen Hostalet captured in Saint Tropez for Preface '20.

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Behind the scenes of Preface '20

Behind the scenes of Preface '20

Jo and Jena in the Southern highlands for Preface '20.

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OLIVE BY EMILY

OLIVE BY EMILY

Emily Yates captures Olive Cooke in SIR. sweats, with a side of tennis.

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SIT DOWN WITH SIR | Maya + Mikkel

SIT DOWN WITH SIR | Maya + Mikkel

We spoke to SIR. Muse Maya Stepper and her boyfriend Mikkel Jensen about how they met, and their favourite meal to cook together.

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SIT DOWN WITH SIR. | BELEN

SIT DOWN WITH SIR. | BELEN

We sat down with SIR. Muse Belen to discuss inspirations and the best advice she’s ever received.

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BELLA BY YAN YAN CHAN

BELLA BY YAN YAN CHAN

SIR. muse Bella Thomas shot at twilight by Yan Yan Chan.

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Jo and Jena for Preface ‘20

Brydie Mack captures the inimitable duo for YES SIR.

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SIR DOWN WITH SIR. | OLIVE

SIR DOWN WITH SIR. | OLIVE

SIR. Muse Olive Cooke shares her daily rituals and a secret pesto recipe.

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SIT DOWN WITH SIR. | REBECCA

SIT DOWN WITH SIR. | REBECCA

SIR. Muse Rebecca Jobson shares her favourite holiday memory and where she turns for inspiration.

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PREFACE '20

A sentiment captured by Ribal Hasn by the seaside with vistas that play homage to the breathtaking extremes of mother nature.

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música | AT HOME WITH SIR

We’ve put together some of your favourite songs that will make you want to dance.

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I = CHANGE

Together, we can make a difference.

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SIT DOWN WITH SIR. | Roberta

SIT DOWN WITH SIR. | Roberta

Roberta Pecoraro is a trailblazer in the Australian fashion scene, and an original SIR. muse. We sat down to talk cooking and why the simple things in life are so important.

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SIT DOWN WITH SIR. | EMILY

SIT DOWN WITH SIR. | EMILY

Byron Bay based photographer Emily Yates, talks to us about motherhood and the pearls of wisdom her mother passed down to her.

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SIT DOWN WITH SIR. | SARA

SIT DOWN WITH SIR. | SARA

Sara epitomises a true SIR girl on holiday. She shares with us her home and a delicious pasta recipe.

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SIT DOWN WITH SIR. | NADIA

The bond between mother and daughter is like nothing else. We catch up with Nadia Fairfax and her beautiful mum, Sharon.

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SIT DOWN WITH SIR. | TAHNEE

SIT DOWN WITH SIR. | TAHNEE

Tahnee Atkinson talks to us her new daily routine, and learning to do handstands.

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