YES SIR.

24 hours at Macakizi Hotel, Bodrum.

Come with us for an incredible few days shooting our Resort ‘25 campaign.

READ NOW

SIR. Holiday Gift Guide

Gift of Giving. Treat the ones you love with SIR.

VIEW NOW

A Bodrum Summer.

Join us for few days under the Turkish sun with Paula Anguera and Jennifer Stenglein.

VIEW NOW

Dreaming Up, Dreamwood.

Dreamwood threads inspiration from The Sea Ranch into a tactile connection of nostalgia in a modern form.

READ NOW

Breaking Bread.

An intimate celebration with SIR. muses to mark the arrival of Resort ’25, Dreamwood. Set at the Idyllic Lo Scoglio in the Byron Bay Hinterlands.

VIEW NOW

Dreamwood, with Yan Yan Chan.

A photo diary by SIR. muse Yan Yan Chan for Resort '25.

EXPLORE NOW

SIR. x Range Rover House.

Co-founders and Directors, Sophie Coote and Nikki Campbell joined Range Rover at their annual Range Rover House in Thredbo in August.

READ NOW

Girls on film. Postcards from The Mediterranean.

Motion by Ari Kwasner

WATCH NOW

Ibiza with Xanthe

SIR. collaborator, Xanthe Wetzler takes us to Ibiza, through her lens. Photographing SIR. muses Tahnee, Bambi and Montana under the mediterranean sun. In between shoots, Xanthe shares her favourite places to eat, swim and flourish under the Mediterranean sun.

READ NOW

Postcards from the Mediterranean

Sun, swim, eat, repeat. SIR. muses Tahnee, Montana and Babmi photographed on vacation by the Mediterranean by Xanthe Wetzler.

EXPLORE NOW

Jess Ruby James' Paris.

Australian photographer and SIR. collaborator Jess Ruby James shares her favourite places to people watch, her perfect 24 hours, and why Paris holds a special place in her heart.

READ NOW

bts with range rover and sir.

On set with Nikki & Sophie for Range Rover Evoque, The City That Shaped Me campaign.

Explore now

Hola, Ibiza.

SIR. muses Yan Yan, Tahnee, Montana, Bambi & Xanthe join Nikki & Sophie for lunch by the Med.

VIEW NOW

24 Hours in the Tropics

Come behind the scenes on our latest travel campaign starring Aude Magharam and Maria Baza.

EXPLORE NOW

SIR Travels. Pre Fall '24.

On Island time with Maria and Aude. Photographed by Jennifer Stenglein for Pre Fall ‘24.

EXPLORE THE CAMPAIGN

Golden Hour in Motion

A film by Ribal Hosn. Starring Aude Magharam and Maria Baza.

WATCH NOW

ANOTHER NIGHT WITH DLB & SIR.

This week SIR. muse Diana Louise Bartlett hosted an intimate dinner to mark the arrival of Pre Fall ‘24, Another Night.

VIEW NOW

SOLAR POWER

SIR. muse, Olive Cooke takes us through SIR. essentials as we look to the Mediterranean for a mid-year escape. Explore our vacation edit.

EXPLORE NOW

Buon Appetito. By Annalisa Ferraris.

For YES SIR. Ferraris' heroes simplicity in food to create a menu harnessing autumnal produce, and a dessert best served in her chrome coupes.

Melbourne Residency Celebration

To celebrate the opening of our Melbourne Residency, we welcomed our community through the space to mark our first physical residency on Melbourne’s iconic High Street, Armadale.

View Now

Visual Escape With Vera

Vera van Erp photographs Spring Summer '24 in Cape Town, SA.

EXPLORE NOW

Sciarpa

Spotlight on this season's hero print.

Discover Now

SIR. Long Lunch. Spring Summer '24

In celebration of our Spring Summer '24 collection, friends and muses of the brand joined founders, Nikki Campbell and Sophie Coote, for lunch at Berts in Newport.

View now

Behind the scenes. SIR. Travels.

Come behind the scenes and hear from Stylist Imaan Sayed who talks us through her favourite moment from set and her tip for finding your personal style.

Discover Now

SIR. TRAVELS. SPRING SUMMER '24

Documented in the Caribbean for Spring Summer ‘24.

Explore the campaign

Behind the scenes of Reflexión with Elly McGaw.

Elly McGaw, a New York based stylist and collaborator of SIR. styled the campaign with the concept of Reflexión front of mind.

Read now

Holiday Gift Guide

Our edit of pieces to celebrate your loved ones this holiday season.

shop now

SIR. Jewellery x Henson & Gold

The coming together of minds for a creative collaboration with the duo behind Rainbow Studios and Henson & Gold.

Read now

Reflexión Vol II.

A film by Ribal Hosan. Starring Camille Rowe and Luma Grothe.

Watch Now

On The Road To Reflexión

A story by Jennifer Stenglein + Ribal Hosn.

Discover Now

SIR. x Frankie Tobin

Resort '24 collection, Reflexiòn, welcomes an artistic collaboration with multidisciplinary Artist, Frankie Tobin.

Reflexión in motion, by Ribal

Watch the Resort '24 video now.

Watch Now

Resort '24 Look book

Step into a mirage, an otherworldly landscape that exists somewhere between a physical space and the unknown.

View collection

Process with Rob Tennent

Step into Tennent’s dark room, developing visuals of Reflexión.

Discover now

Aries Reimagined

The evolution of a cult classic.

Read now

SIR. Occasion

Dreamt up by Co-founder and Creative Director, Sophie Coote for her Bridesmaids.

Discover now

Sara’s Summer Pasta Recipe

Sara shares her go-to summer pasta recipe from her Parisian kitchen for YES SIR.

Read Now

Seen In SIR.

Shop looks from our Pre Fall '23 collection featured on our Instagram.

Shop Now

SIT DOWN WITH SIR. CHARLEE FRASER

SIR. muse, Charlee Fraser shares memories of working with SIR. and what she is most looking forward to.

Explore now

Montana Cox & Xanthe Wetzler take Tokyo for YES SIR.

Friends of SIR Monty and Xanthe share their guide to Tokyo.

VISUAL ESCAPE. LA PAUSE.

SIR. muses Charlee Fraser, Danielle Littleford, Lily Van Der Meeden photographed under the Fijian sun by Nicole Bentley.

EXPLORE NOW

SIR. VIP – La Pause

To celebrate the launch of Pre Fall ‘23 – La Pause, we welcomed SIR. loyalty customers to explore the collection at our Bondi Flagship.

EXPLORE NOW

POSTCARDS FROM PUGLIA

Vera Van Erp takes us to Italy for Pre Fall '23.

Summer vacation edit with Jess Pecoraro

Chase an eternal summer – escape to a warmer oasis with La Pause.

Explore the edit

SUITS YOU

From our design studio to your wardrobe.

Discover Now

In Conversation

Sophie Coote sits down with Kara Hurry, Chief Marketing Officer at FibreTrace®, to discuss traceability in fashion.

Read now

THE WEEKEND EDIT

Our edit of weekend wardrobe essentials.

EXPLORE THE EDIT

Sit Down With SIR. | Elly Mcgaw

We sit down with Elly as she captures her favourite looks from the collection in her New York loft apartment.

Explore Now

SIT DOWN WITH SIR. | BIANCA MARCHI

Bianca shares her favourite places to visit in Brisbane for YES SIR.

Read Now

Hot SIR. Summer

Spring Summer '23 comes to life through the lens of an eternal summer.

Explore Now

SIR. x Worn For Good

International Women's Day

Read Now

Visual Escape

Spring Summer ’23. Behind the scenes. Captured by our SIR. team.

View Now

Sit Down With Tobi Fox of Arlo Communal

Arlo Communal shares their ultimate summer recipe and their secret to a great dinner party.

Read Now

SIR. CELEBRATES

A toast to 2022. SIR. celebrated the year over a long lunch curated by Jordan Toft in a private garden on Sydney harbour.

VIEW NOW

BEHIND THE SCENES

Georgia Fowler for SIR. swim on tropical Mission beach.

VIEW NOW

SIR. LONG LUNCH

SIR. celebrated the start of a new season with friends of the brand for a long lunch curated by Arlo Communal.

VIEW NOW

RESORT '23 MAJORCA

Birgit, Sabina and Flor for Resort ‘23.

EXPLORE NOW

BEHIND THE SCENES - RESORT '23

Beyond the lens, on set in New York for Resort '23.

View now

MERCE ABSTRACT PRINT

Our print of the season from the design room.

View now

In conversation

With FibreTrace® Co-founder, Danielle Statham.

Explore now

SIR. X JORDAN BARRETT

Jordan wears SIR.x Jordan Barrett. Photographed by Kyle May in New York.

View now

BEHIND THE SCENES

Mathilde on film for Pre Fall '22.

View Now

VISUAL ESCAPE:

To Morocco for Pre Fall ‘22

Explore now

PRE FALL '22 FILM

The Pre Fall ‘22 film by Ribal Hosn and Bruna Volpi.

Watch now

PRE FALL '22 LOOKBOOK

View collection

SIR. x Jordan Barrett Launch

Come to dinner with us as we celebrate the launch of SIR. x Jordan Barrett with friends at Babs, New York.

View now

BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22

View now

Spring Summer '22 | Lizard Island

Explore now

SIR. X YYC LOOKBOOK

Seshni and Tiama for our SIR. x YYC capsule collection

Explore now

TAMSIN JOHNSON

The interior designer whose refined aesthetic and expert eye brought our Bondi Flagship to life.

Read the interview

A night with SIR. x YAN YAN CHAN

A celebration of friendship and collaboration.

View now

SIR. x Yan Yan Chan

A film by Duc Thinh Dong

Watch now

OLIVE COOKE FOR RESORT '22

Explore now

Montana Cox’s Martini with a Twist.

View now

Tahnee and Linnea by Jennifer Stenglein

Tahnee Atkinson and Linnea Grondahl for Resort '22

Explore now

Behind The Scenes | Resort '22

Explore now

SIT DOWN WITH SIR. NATHAN SMITH

Explore now

Resort '22 Menswear

View collection

SIR. New York

This week we celebrated the launch of Resort '22 in our Broome Street pop-up, with our friends and family in New York.

Explore now

The Film: Line in the sand

The Resort ‘22 film by Ribal Hosn and Bruna Volpi drafts the blueprints of a new era for SIR. This is our world, this is our space. we’re ready for anything – just don’t cross the line in the sand.

Watch now

In conversation

Lockie Cooke and Bundy Chaquebor

Explore now

PAIGE FOR PRE FALL '21

Paige Rfeiler photographed by Hanah Young in Hacienda de San Antonio, Colima, Mexico for Pre Fall ‘21.

Explore now

Yan Yan Chan X SIR. UNIFORM

Yan for SIR. Uniform. Our curation of wardrobe staples that serve as the foundation of a considered wardrobe.

Explore now

KAMILA FOR SIR. SWIM

Photographed by Sylvee Colless in Miami, Florida.

Explore now

MAYA X SIR. DENIM

Maya Stepper at home in SIR. denim. Shot by Mikkel Jensen.

Explore now

SIR. MUSES

Inspiring women in our SIR. family, photographed in our denim capsule.

Explore now

CRYSTAL BY BYRON

Crystal Russel by Byron Spencer for YES SIR.

Explore now

Sam Harris By Isaac

Samantha Harris captured by Byron Spencer for Spring Summer '21.

Explore now

SIT DOWN WITH SIR. | HAYLEY FROM SOLSTICE

Solstice Skin’s Hayley Fogarty shares her tips to give your skin some TLC this season.

Explore now

AGI AND EMILY BY ISAAC

Agi Agur and Emily Baker captured by Isaac Brown for Pre Fall ‘21.

Explore now

BEHIND THE SCENES | SATELLITE ISLAND

A private island getaway where time stops and the surrounding scenes absorb you completely. Switch off and tune into tranquility

Explore now

SIT DOWN WITH SIR. | GEORGIA FOWLER

Georgia Fowler shares her vacation essentials, favourite holiday destinations and top picks from our Spring Summer '21 collection for YES SIR.

Explore now

Gabrielle Penfold x SIR.

Artist Gabrielle Penfold talks about the custom print she created for us, as part of our sustainable capsule from Spring Summer '21.

Read the interview

SIR. Men's

Wardrobe essentials for the SIR. man

Explore now

WELCOME TO OUR BEACH HOUSE

Cameron Stephens and Alannah Walton wander the coastline in nostalgic scenes of an Australian summer for a SIR. swim.

Explore now

BEHIND THE SCENES OF HOLIDAY

Rossana in Lord Howe Island for Holiday '21.

Explore now

BELLA AND YAN YAN AT RAES

Bella Thomas and Yan Yan Chan captured by Jess Ruby James in Resort '21 at Raes, Byron Bay.

Explore now

RESORT '21 ON FILM

Georgia Fowler, Agi Akur, Charlee Fraser and Bambi Northwood-Blyth captured by Stefan José for Resort '21.

Watch now

BEHIND THE SCENES OF OUR RESORT '21 CAMPAIGN

SIR. muses Georgia, Agi, Charlee and Bambi for Resort ‘21 in Byron Bay.

Explore now

OLIVE AT QUALIA

Olive Cooke and Emily Yates captured at Hamilton island's Qualia.

Explore now

GABRIELLA BY YAN YAN

Gabriella Brooks captured by Yan Yan Chan in the Byron Bay hinterland for Resort '21.

Explore Now

SIR. sweats, for men.

Our first foray into menswear has arrived – SIR. sweats.

Explore now

PREFACE '20 with OLIVE COOKE

Captured by Emily Yates for Preface '20 in the Byron Bay hinterland.

Explore now

VISUAL ESCAPE BY BRYDIE MACK

Escape to the Italian and French seaside through film by Byrdie Mack.

Explore now

PREFACE '20 with BELEN HOSTALET

SIR. muse Belen Hostalet captured in Saint Tropez for Preface '20.

Explore now

Behind the scenes of Preface '20

Jo and Jena in the Southern highlands for Preface '20.

Explore now

OLIVE BY EMILY

Emily Yates captures Olive Cooke in SIR. sweats, with a side of tennis.

Explore now

SIT DOWN WITH SIR | Maya + Mikkel

We spoke to SIR. Muse Maya Stepper and her boyfriend Mikkel Jensen about how they met, and their favourite meal to cook together.

View the interview

SIT DOWN WITH SIR. | BELEN

We sat down with SIR. Muse Belen to discuss inspirations and the best advice she’s ever received.

View the interview

BELLA BY YAN YAN CHAN

SIR. muse Bella Thomas shot at twilight by Yan Yan Chan.

Explore now

Jo and Jena for Preface ‘20

Brydie Mack captures the inimitable duo for YES SIR.

Explore now

SIR DOWN WITH SIR. | OLIVE

SIR. Muse Olive Cooke shares her daily rituals and a secret pesto recipe.

View the interview

SIT DOWN WITH SIR. | REBECCA

SIR. Muse Rebecca Jobson shares her favourite holiday memory and where she turns for inspiration.

View the interview

PREFACE '20

A sentiment captured by Ribal Hasn by the seaside with vistas that play homage to the breathtaking extremes of mother nature.

View the video

SIT DOWN WITH SIR. | Roberta

Roberta Pecoraro is a trailblazer in the Australian fashion scene, and an original SIR. muse. We sat down to talk cooking and why the simple things in life are so important.

View the interview

SIT DOWN WITH SIR. | EMILY

Byron Bay based photographer Emily Yates, talks to us about motherhood and the pearls of wisdom her mother passed down to her.

View the interview

SIT DOWN WITH SIR. | SARA

Sara epitomises a true SIR girl on holiday. She shares with us her home and a delicious pasta recipe.

View the interview

SIT DOWN WITH SIR. | NADIA

The bond between mother and daughter is like nothing else. We catch up with Nadia Fairfax and her beautiful mum, Sharon.

View the interview

SIT DOWN WITH SIR. | TAHNEE

Tahnee Atkinson talks to us her new daily routine, and learning to do handstands.

View the interview

Sale

New Arrivals

Shop

Dresses

Swim

Gift Guide

Quick Links:

Cart

24 hours at Macakizi Hotel, Bodrum.

SIR. Holiday Gift Guide

A Bodrum Summer.

Dreaming Up, Dreamwood.

Breaking Bread.

Dreamwood, with Yan Yan Chan.

Sounds of Dreamwood

SIR. x Range Rover House.

Girls on film. Postcards from The Mediterranean.

Ibiza with Xanthe

Postcards from the Mediterranean

Jess Ruby James' Paris.

bts with range rover and sir.

Hola, Ibiza.

24 Hours in the Tropics

SIR Travels. Pre Fall '24.

Golden Hour in Motion

ANOTHER NIGHT WITH DLB & SIR.

SOLAR POWER

Buon Appetito. By Annalisa Ferraris.

Melbourne Residency Celebration

Visual Escape With Vera

Sciarpa

SIR. Long Lunch. Spring Summer '24

Behind the scenes. SIR. Travels.

SIR. TRAVELS. SPRING SUMMER '24

SIR. Summer Sounds

Behind the scenes of Reflexión with Elly McGaw.

Holiday Gift Guide

SIR. Jewellery x Henson & Gold

Reflexión Vol II.

On The Road To Reflexión

SIR. x Frankie Tobin

Reflexión in motion, by Ribal

Resort '24 Look book

Process with Rob Tennent

Aries Reimagined

Sounds of Reflexión.

SIR. Occasion

Sara’s Summer Pasta Recipe

Seen In SIR.

SIT DOWN WITH SIR. CHARLEE FRASER

Montana Cox & Xanthe Wetzler take Tokyo for YES SIR.

VISUAL ESCAPE. LA PAUSE.

SIR. VIP – La Pause

POSTCARDS FROM PUGLIA

Summer vacation edit with Jess Pecoraro

SUITS YOU

In Conversation

THE WEEKEND EDIT

Sit Down With SIR. | Elly Mcgaw

SIT DOWN WITH SIR. | BIANCA MARCHI

Hot SIR. Summer

SIR. x Worn For Good

Visual Escape

Montana's SIR. Summer Playlist

Sit Down With Tobi Fox of Arlo Communal

SIR. CELEBRATES

BEHIND THE SCENES

SIR. LONG LUNCH

RESORT '23 MAJORCA

BEHIND THE SCENES - RESORT '23

MERCE ABSTRACT PRINT

In conversation

SIR. X JORDAN BARRETT

BEHIND THE SCENES

VISUAL ESCAPE:

PRE FALL '22 FILM

PRE FALL '22 LOOKBOOK

SIR. x Jordan Barrett Launch

BEHIND THE SCENES - LIZARD ISLAND SPRING SUMMER '22