An elevated shopping experience.
Enjoy special offers and rewards exclusive to SIR. loyalty members. Access to benefits will increase as you move through our tiered program.
Earn points on all SIR. purchases via our online and retail stores and complete activities to further your status.
Sign up now to unlock benefits.
An elevated shopping experience.
Enjoy special offers and rewards exclusive to SIR. loyalty members.Access to benefits will increase as you move through our tiered program.
Earn points on all SIR. purchases via our online and retail stores and complete activities to further your status.
Sign up now to unlock benefits.

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Member

0+ points

Access to SIR. Loyalty programme
Every $1 spent = 1 point to help you progress through loyalty tiers
Surprise offers and gifts throughout the year

Tier One

1000+ points

Tier One welcome reward
Complimentary express shipping on all orders
Tier One birthday gift
Surprise loyalty rewards and offers 
Exclusive loyalty gift with purchase each season
Early access to back in stock styles
First access to sales
In store event invitations

Tier Two


Tier Two welcome reward
Complimentary express shipping on all orders
Priority dispatch on all of your orders
Tier Two birthday gift
Surprise loyalty rewards and offers 
Exclusive loyalty gift with purchase each season
Early access to back in stock styles
First access to sales
Access to private VIP sales
Dedicated online and in store stylists
In store event invitations

Tier Three

Tier Three welcome reward
Complimentary express shipping on all orders
Complimentary same day courier service (Sydney Metro only)
Priority dispatch on all of your orders
Tier Three birthday gift
Surprise loyalty rewards and offers  
Exclusive loyalty gift with purchase each season
Early access to back in stock styles
First access to sales
Access to private VIP sales
Dedicated online and in store stylists
In store event invitations
Early new season preview

Tier Four

Tier Four welcome reward
Complimentary express shipping on all orders
Complimentary same day courier service (Sydney Metro only)
Priority dispatch on all of your orders
Tier Four birthday package
Surprise loyalty rewards and offers  
Exclusive loyalty gift with purchase each season
Early access to back in stock styles
First access to sales
Access to private VIP sales
Dedicated online and in store stylists
In store event invitations
Early new season preview

Benefits and Rewards

Benefits and Rewards

Curated for you

Curated for you


Explore Current Member Offers

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SIR. Loyalty x MECCA COSMETICA

Receive exclusive gifts throughout the year


Tier One Exclusive Offer

SIR. Loyalty x The Calile Hotel


Loyalty FAQs

Learn more about SIR. loyalty and how it works. 

An elevated shopping experience with offers and rewards exclusive to our SIR. loyalty members. Access to offers will increase as you move through our tiered program. Sign up now to get started on your loyalty journey.

Earn points on all SIR. purchases via our online or retail stores. Loyalty points allow you to move up through the programme where you can access exclusive tiered benefits and rewards.

You will earn one point for every $1 spent on qualifying purchases. You can also earn additional points by completing activities that sit in your loyalty page.

If you are a new customer, you can join SIR. Loyalty by creating an account with us click here.

Customers with existing accounts are automatically become a  SIR. Loyalty member.

You will earn 1 point for every $1 AUD spent online and in our SIR stores excluding the value of any shipping, tax or duty fees associated with your order. You can also earn additional points by completing activities that sit in your loyalty page. 

Points are issued 21 days after placing your order and any returned items will result in points deducted. Points cannot be redeemed on gift card purchases.

SIR. Loyalty points allow you to progress through the tiers of our loyalty program and receive access to exclusive tiered benefits and rewards.

Your tier status is reviewed and refreshed 12 months from the date of your account being created. Within this 12-month period, you have the opportunity to earn enough points to remain in the tier for another year, or even move up a tier. You can track your expiry date on your account dashboard and you will be notified 30 days before your points are due to expire.

Your tier status is reviewed and refreshed 12 months from the date of your account being created. Within this 12-month period, you have the opportunity to earn enough points to remain in the tier for another year, or even move up a tier.

If you move up a tier within that 12 months, your tier expiry will be reset to 12 months from the date you moved to the next tier.

If you do not accrue the minimum points for your tier within 12 months, your status will downgrade to the below tier.

Your tier for the next 12 months depends on the number of points you have earned by the date of your tier expiry. If you’ve moved down a tier, it is because you haven’t met the qualifying point total by your tier expiry date.

Our loyalty rewards are our way of rewarding you for your loyalty to SIR. Every year we’ll choose bespoke rewards we think you’ll love, from an experience to an exclusive offer or a gift.

You can view what is included within your account dashboard. Click here to login to your account.

To get you started, we have applied the last 3 months of your purchases (up until 20th October) in loyalty points. Simply login to your existing account or create an account with your purchase email to view your balance.

If you would like points from any purchases between 20th October and 1 November added please contact our team at customercare@sirthelabel.com.

SHOP TO EARN

Shop our new arrivals and start earning loyalty points