AUTUMN WINTER 19
The rich, earthy tones of Western Australia's landscape provided the ideal backdrop for our Autumn Winter ’19 ROCOCO campaign. This season, we follow the SIR girl’s voyage into the unknown. Her independent nature and inherent femininity underpin her playful disposition, brought to life through strong design intentions including boyish tailoring, juxtaposed by pushing the boundaries of intimates as outwear.
RESORT 19
In tribute to Parisian culture, we shot our Resort ’19 collection in the South of France. An ode to women everywhere, the embodiment of understated luxury in each piece fortifies our representation of women in the world, empowering them with confidence and grace.
SPRING 18 COLLECTION
Shot against the dramatic coastline of Eze in the French Riviera by Brydie Mack and Yan Yan Chan, our Spring 18 campaign captures model Charlbi Dean in an ode to the 70's. With books to enlighten, art to inspire, people to love and places to dream, she moves with time remaining true to her inner female essence.
WINTER 18 CAPSULE
Featuring model Maya Stepper, our Winter 18 Capsule explores the themes of Heavenly Desires - the emancipation of female sensuality through scared practice and symbolism. Thoughtfully captured here in studio by Brydie Mack, her eye for detail brings our musings to life.
AUTUMN WINTER 18 COLLECTION
The sun scorched landscape of our homeland serves as a constant source of inspiration. Evident in our design intention, this affinity with nature brings SIR’s discerning use of textiles and simple lines to life in our Autumn Winter ‘18 campaign. Shot by our go-to creative team at desert base camp Longitude 131 Uluru-Kata Tjuta, the imagery captures the undiluted beauty of the Australian desert.