Deladana Le Citron
A celebration and ode to the SIR woman. Exploring empowerment to all, on both a conscious and subconscious level while taking a mystical look into tradition both past and present. This season we see silhouettes span from a fairytale femininity, boyish tailoring, statement sleeves to ruching, pleating and SIR’s signature developed embroidery.
PRE FALL '19
The desolate terrain and clear skies of the Palm Springs desert created a seamless back drop for the Pre Fall ‘19 campaign.
AUTUMN WINTER 19
The rich, earthy tones of Western Australia's landscape provided the ideal backdrop for our Autumn Winter ’19 ROCOCO campaign. This season, we follow the SIR girl’s voyage into the unknown. Her independent nature and inherent femininity underpin her playful disposition, brought to life through strong design intentions including boyish tailoring, juxtaposed by pushing the boundaries of intimates as outwear.