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SIR. Eyewear. Shiny & New.
SIR. eyewear strikes the balance of feminine and masculine, reflective of the intrinsic nature of our anonymous namesake. Expanding on an offering of necessary wears for an endless summer.
Gender-neutral collection designed to be worn with ease – an effortless addition to frame any outfit. Spanning two silhouettes, an intersection of clean lines and subtle curves frame a modern aesthetic, fit for sunlight and designed for comfort – SIR. eyewear presents The Classic and The Speed.
A forever holiday mood.
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Photography. Simon Eeles
Creative Direction & Styling. Karla Clarke
Set Design. Felix Grech
Hair. Joel Forman
Make up. Jasmine Abdallaoui
Talent. Amanda Murphy