As Directors of a contemporary fashion label, we recognise our responsibility to operate in a manner that is empowering of all people who come into contact with SIR, from people to planet and in between.

We recognise that the nature of our industry is (line about sustainable practices in Fsahion), however we are committed to helping create change in an industry that can too often be exploitative, as well as continually educating ourselves on social and environmental practices that are considerate of our makers, our planet and our customers.

It is imperative that our core values of people and planet are reflected on every level of our brand. From the fabrics we source, our overseas manufacturers, our internal team and the people we work with to bring SIR. to life.

Nikki Campbell & Sophie Coote
Directors, SIR.