I=Change: Yes SIR.

SIR. is dedicated to a fair and more sustainable future and is delighted to be working with i=change in support of protecting women, our land and our reef by donating $1 of every sale to one of the three charities, chosen by you.

“We have to look after each other, and our planet – working with i=change allows us to further our commitment by giving back to the communities and land that have given us so much.

Protect a woman, restore the land and restore the reef are incredible organisations creating positive change and we’re so excited to bring awareness to our SIR. community”

Nikki Campbell & Sophie Coote


O U R   C H A R I T I E S

Protect a woman

Protect a woman

Provide shelter to a woman escaping domestic violence. $ 50 = a hot meal and a safe, comfortable place to stay for one night.

In this current COVID-19 crisis, Women's Community Shelters is experiencing a 25% increase in inquiries for safe accommodation for women and children who are homeless or escaping domestic violence. Existing services were already at full capacity, with more than 50% of women seeking shelter turned away due to a lack of beds.

Restore the land

Restore the land

$50 plants enough trees and shrubs to store 1 tonne of carbon dioxide

Since European settlement, over 90 million hectares of land across Australia has been cleared, threatening species and the productivity of farmlands. Climate change will only exacerbate the impact with reduced rainfall, increased temperatures, droughts and more frequent extreme weather events.

Restore the reef

Restore the reef

$50 prevents 1 tonne of sediment from reaching the Great Barrier Reef.

The Great Barrier Reef is the world’s largest living organism and one of the most bio-diverse places on earth. It’s under threat.

Since 1985, the Reef has lost 50% of its coral cover due to climate change and poor water from land-based run-off. More than 10 million tonnes of sediment from eroded gullies flow onto the Reef every year, smothering corals and seagrass, creating algal blooms, degrading water quality, and weakening the Reef’s ability to recover.