A Fresh Lens.
Pre-Fall ‘26 is a collection shaped by its muses.

Captured through the lens of Copenhagen creatives, photographer Olivia Frolich and stylist Kristine Halken, their distinct perspective embodies a signature SIR femininity captured against the city’s distinct rhythm.

A wardrobe built through tension: washed neutrals, leather, sheer textures, sculpted knits and precise tailoring worn with an offhand ease. Swimwear emerges beneath outerwear, softened layers shift against structured forms, and tactile surfaces mirror the changing light of the harbour.

The city energises her, but she is always drawn back to the sea.

Photographer: Olivia Frolich
Motion: Lukas Skøt
Stylist: Kristine Halken
Talent: Astrid Ø
Hair & Makeup: Kasper Andersen