PRE-FALL 2022

A FUTURE PAST

ENTER THE NEW WORLD: A WORLD NO ONE WAS READY FOR. SOMETIMES BARREN, OFTEN SIMMERING WITH REMNANTS OF THE LIFE WE ONCE KNEW, A LIMBO SOMEWHERE BETWEEN THE HEAVENS AND EARTH. TENT-LIKE SURROUNDINGS UPENDED IN THIS IN-BETWEEN ECHO VISIONS OF ENDLESS EXPANSES OF LAND BEYOND AN UNIMAGINABLE HORIZON —REALITY, OR SIMPLY A MIRAGE? 

THROUGH A PUSH-AND-PULL BETWEEN FICTION AND REALITY, THE SCENERY FILLS THE FRAME OR DISAPPEARS INTO SIMPLICITY, RENDERED INTO CELEBRATORY MOVEMENT OR CONTEMPLATIVE SOLITUDE. 

USHERING AN EVOLUTION INTO A NEW HEMISPHERE FOR THE SIR BRAND, PRE-FALL 2022 REFLECTS ON THE CO-EXISTENCE OF NATURE WITH MAN-MADE OBJECTS —A STUDY OF A CLOSE RELATIONSHIP WHERE ANTAGONISTIC MATERIALS, TEXTURES AND COLOURS FORM A HARMONIC SCENARIO. 

DREAM-LIKE TRANCES ARE DISTILLED INTO AN ENDLESS PLAY BETWEEN LIGHTNESS AND DARKNESS, SMALL GESTURES OR EXPRESSIVE STREAKS. INHABITING THE SPACE BETWEEN DEITY AND HUMANITY, OUR CHARACTERS APPEAR —PERFECTLY IMPERFECT, EMBODYING A SENSE OF ANARCHY AND QUIET REBELLION.

A FEELING OF ENTRAPMENT PERVADES AS OUR CHARACTERS TRY TO ONCE AGAIN ASCEND TO THE NATURAL DIVINE REALM. TIME AND PLACE ARE SUSPENDED. SORCERY, WIZARDRY, CRYSTALS AND AMULETS, ENTANGLED IN PSYCH-ROCK CACOPHONY, SPEAK OF A CONNECTION TO A PAST THAT WAS LEFT BEHIND. FALLING AND BUILDING THEMSELVES BACK UP, LETTING GO OF EXPECTATIONS, BREAKING AWAY AND FINDING FREEDOM —THEY DISCOVER THE PLEASURES OF WHAT IT MEANS TO BE HUMAN.

THE SPIRIT OF THE SIR SISTERHOOD REMAINS EVERLASTING - NEW MUSES AYLAH PETERSON, HANNAH ELYSE AND YIXIN ZHAO EMBODY DIFFERENT QUALITIES AND PERSONAS IN A FICTIONAL DRAMA, EMPHASISING INDIVIDUALITY AND EXPRESSING A DIFFERENT VIEW OF THE SIR WOMAN AS SHE PUSHES FORWARD INTO THE FUTURE. SHE GROWS BOLDER, CONFIDENT, FEARLESS IN A CONSISTENT AND CONTINUOUS EVOLUTION WHERE SHE SHEDS HER SWEETEST, MORE ROMANTIC GUISE. NO LONGER PARADISIACAL, THERE IS TENSION, HARMONY, CONFLICT AND RESOLUTION.

THE SPIRIT OF THE SIR SISTERHOOD REMAINS EVERLASTING - NEW MUSES AYLAH PETERSON, HANNAH ELYSE AND YIXIN ZHAO EMBODY DIFFERENT QUALITIES AND PERSONAS IN A FICTIONAL DRAMA, EMPHASISING INDIVIDUALITY AND EXPRESSING A DIFFERENT VIEW OF THE SIR WOMAN AS SHE PUSHES FORWARD INTO THE FUTURE. SHE GROWS BOLDER, CONFIDENT, FEARLESS IN A CONSISTENT AND CONTINUOUS EVOLUTION WHERE SHE SHEDS HER SWEETEST, MORE ROMANTIC GUISE. NO LONGER PARADISIACAL, THERE IS TENSION, HARMONY, CONFLICT AND RESOLUTION.

SIGNATURE SIR SILHOUETTES AND FABRICS ARE EVER-PRESENT YET ELEVATED THROUGH TEXTURAL EXPLORATION AND REFINED TECHNIQUES. SUITING EMBRACES LOOSER SILHOUETTES, WHILE STRATEGIC CUT-OUTS ARE MARRIED WITH FEMININE SHAPES. 

CLASSIC YET CONTEMPORARY, WITH MOMENTS OF QUIET CONFIDENCE OR UNBOUNDED ENERGY, THE COLLECTION IS INDICATIVE OF SIR'S FORAY INTO NEW GROUND.

AT TIMES FAST-PACED AND CHAOTIC, OTHERS POLISHED AND QUIET, THE CAMPAIGN SEES BLACK-AND-WHITE SCENES JUXTAPOSE WITH RICH COLOUR: HIGHLY TACTILE, TEXTURAL, MONOLITHIC, GRAND, MIST-FILLED AND MYSTICAL. POWERFUL AND ALLURING, OUR CHARACTERS LINGER SOMEWHERE BETWEEN UTOPIA AND DYSTOPIA, FUTURE AND PAST. A SENSE OF UPHEAVAL: CHARGED WITH KINETIC ENERGY WHERE SEXUALITY AND THE MAN-MADE MEET NATURE'S POTENTIAL FOR HEALING, AN EXPLORATION OF MEMORY BEYOND REALITY —WHAT DO WE BRING FORTH, AND WHAT DO WE LET GO OF? 

THE CRYSTAL SHIP AWAITS.