Our mission is set on a future of innovation and inclusivity with minimal impact on the planet, while simultaneously empowering all people who come in contact with SIR.
The fashion industry is inherently hard on the environment. To us, responsible business is a balance of people and planet – both with their own set of challenges, but an acknowledgment that is the driving force behind our mission to create consciously. Having responsible practices and ethical manufacturing at the core of SIR. has always been a non-negotiable – we have harnessed natural fibres since inception, and worked to build a network of makers that treat their workers with respect, and up hold the SIR. standard.
It is our ongoing responsibility to continue to adopt innovative and emerging technologies & techniques to build a positive, transparent future. With a focus on continuing to streamline our supply chain traceability, fair treatment of every person that comes into contact with SIR., growing our stable of conscious fabrics and continually educating our teams to minimise environmental impact in day-to-day operations – all paving the way towards a lower footprint future.
An ever evolving journey that drives every aspect of our operations. We look forward to sharing our journey with you.