Good Earth Cotton® is the earth's first carbon positive cotton farm leading the way in lower impact agricultural models for the growth and harvest of cotton. Through their science-backed approach to conscious cotton production Good Earth Cotton® uses modern regenerative farming practices to minimise global environmental footprint of cotton and maximises soil health and environmental outcomes. All Good Earth Cotton® is completely traceable with the power of FibreTrace®. 

Primary farm impact data input by Good Earth Cotton® growers and FibreTrace®’s blockchain based technology ensures transparency throughout the entire supply chain of our verified garments. Connecting digital traceability with physical technology, FibreTrace® is a luminescent pigment applied to the raw material in the initial processing stages. The pigment can be detected at every stage of the supply chain, allowing for real-time audits at each stage of product lifecycle from seed to harvest, ginning, spinning, milling, dying and processing, manufacturing, shipping, warehousing, through to retail customers and even post sale. FibreTrace® provides insight into the exact composition of all fibres used to construct the garment, ensuring integrity and authenticity in the fibre and supply chain we use for our SIR. collections. 

Our commitment to innovative and forward-thinking production initiatives led us to a partnership which saw Good Earth Cotton® introduced to our SIR. collections in May, 2022 with our SIR. Denim and scoop neck tanks. The beginning of a comprehensive partnership that will see the use of Good Earth Cotton® and FibreTrace® expand through more of our garments each season. 

SIR. is proud to be an early adopter of this technology. Our timeline aims to expand the integration of FibreTrace® into a broader range of fabric groups, as their technology develops and provides the opportunity to do so.