The Founders


SIR. works with a variety of partners to do our part in giving back to vulnerable communities. We are honoured to
have long standing relationships with these organisations.


SIR. is dedicated to a fair and more sustainable future and is delighted to be working with i=change in support of protecting women, our land and our reef by donating $1 of every sale to one of the three charities, chosen by you. 

Find out more about i=change and our contribution by clicking here.


SIR. and The Batchelor Institute have held a mutual alliance since 2018. 

After visiting The Northern Territory, SIR. Directors, Nikki Campbell and Sophie Coote wanted to give back to the land and communities that have given so much. As a brand built through technology, the partnership with an institute anchored in technology was a no brainer.  

“The Batchelor Institute is a not-for-profit organisation that ‘brings together Indigenous Australian traditions of knowledge and Western academic disciplinary positions and cultural contexts, and embraces values of respect, tolerance and diversity.'

“As an Australian business that built our success in the fashion industry through technology, this partnership is very synergistic. The projects that the institute run also focus on the progression of fashion with technology, so, naturally, we’re thrilled to be working together.” - Nikki Campbell

SIR. and The Batchelor Institute continue their partnership with the development of an ongoing tiered mentorship program with Institute students, comprising weekly lectures with the SIR. team to help students understand the various functions of a fashion label, from design to day-to-day business operations. The design team plans to visit the campus and engage in a series of cultural workshops with the lecturers and students who will educate the SIR. team on their indigenous culture, student curriculum and natural dyeing techniques using natural vegetation and sediments found on their native land.


Thread together gathers and distributes clothing to support communities that need it most. 

SIR. has an ongoing relationship with Thread Together, donating excess stock to help people in need rebuild.


SIR. makes regular donations of samples and excess stock to Worn for Good to be sold on and given a second life. Worn for Good donated 100% of profits to their three partner charities providing aid to vulnerable communities in need.


SIR. has a long standing relationship with The Red Cross. We make regular contributions both financially and of excess product to help the vulnerable communities The Red Cross work with.